karenTL :: blog

Eggs vs. orange juice in the quest for eggnog

Posted in Things I Notice by karenTL on January 5, 2010

Photo of grocery store sign in eggs section

I recently noticed this sign still posted in the eggs section at a grocery store in the days after Christmas. The presence of signs like this (and the JetBlue kiosk one) can tell us a lot about the failure of systems when they overlook scenarios about how people and things work.

So what does this sign say about grocery stores and its customers? Does it suggest that either  grocery stores should be stocking their eggnog next to the eggs? Or that perhaps eggnog should be renamed “orangenog” to better align with how customers think related sounding products should also be related in distance to each other?

I have a feeling that “convenience” in this case solely depends on whose perspective you take on — whether the store should change the way they stock their shelves or whether customers should learn a new association: eggnog = orange juice.

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